“There were a lot of challenges right from product development, team building, talent retention, packaging, and marketing. This was the real start we were aiming at.” Our stock keeping units (SKUs) increased from 25 in 2015 to 78 in 2023. We created logo which has copper look and indicates handmade and elegant tradition, website and listed our products on online marketplaces. Soniya said, “Initially, we were accepting only few orders that came through social media marketing.
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The pilot project since 2015 came to full fruition in 2021 with commencement of bulk production of products. The FDA officials granted us the licence in January 2021.” It took us nearly one year to build the entire set-up with product development requirements, flooring, etc as per FDA (Food and Drug Administration) standards. The agreement was registered, and we modified the space as per our requirement. It was an open shed of around 3,000 square feet at Gujarwadi area near Katraj. Soniya said, “Just before the Covid pandemic hit us, we had finalised a site for our factory. The husband-wife duo returned to India in January 2020, just before the Covid pandemic struck the world. She trained a small team for three months and handled the operations remotely. Our ancestors used soda ash, which also finds mention in the Ayurveda, and later the shampoo word and its usage spread across the world,” Soniya said.Īs a consultant, Soniya had to stay in Saudi Arabia along with her husband, while her pilot project was launched in India. Looking back at history, the word shampoo has its root in Sanskrit and India, and means cleansing hair or body. Hence, we have dermatologists, beauticians, Ayurvedacharyas and Dinesh Pakade, who is founder of Ensim Solutions, a chemical-tech company, on our advisory panel. “My philosophy behind the endeavour was to bring our old wisdom back to ready-to-use products while ensuring that we validate it using modern science.
All the products, labels, packaging, and printing were done inhouse at a rented unit with zero outside funds. Our first customers gave us good reviews. We sent the samples for lab-testing, before distributing it among friends and family. We designed the product to look artistic and used herbs.
“I included ingredients used 200 years ago. It took 21 days for the initial process to complete. Soniya started manufacturing cold-processed soaps from a small unit. The process to develop natural products took almost three years and we launched a few products for trials,” she said. I also believed that stopping the use of soaps or shampoos by people was not the best solution to these problems. During my basic research, I realised the gravity of chemical-based products and the absence of natural and safe options. “I wanted to provide skincare without using any harmful cosmetic products. I registered my company in 2015 and named it Pratha Naturals meaning ‘elegantly traditional’,” Soniya said. Although it was a failed attempt, it taught me a lot of things while experimenting. In fact, in my school as an eighth-grade student, we had made a soap from scratch using oil, caustic soda and other ingredients causing my hands to burn. “While working jobs in foreign locations, I was also keen on pursuing something of my own interest, especially in the skincare industry. Daughter of parents in the teaching profession, Soniya’s schooling was done in a Marathi medium school and her interests in science secured her many scholarships.Īfter completing her Bachelor in Technology (BTech) in chemical engineering from UDCT (university department of chemical technology) Amravati in 2012, Soniya worked for several companies in the US, Indonesia, Singapore, Germany, Saudi Arabia as a process and control engineer till 2015. Sensing the market opportunity, Soniya Gaikwad, a first-time entrepreneur, founded a bootstrapped green cosmetic startup Pratha Naturals and Handmade and launched a product range of plant-based and scientifically-developed bath and beauty products.Ī small-town girl from Buldhana district of Maharashtra, Soniya is now part of startup ecosystem. Consumers are increasingly demanding products that are good for skin, and the planet, driving a surge in the popularity of green and eco-friendly cosmetics.
The beauty industry is undergoing a major shift towards more sustainable and ethical practices. Bootstrapped green cosmetic venture started by first-time entrepreneur Soniya Gaikwad has plant-based and scientifically-developed offerings. Akshata is just one of the many people who face skin-related problems, and are switching to “green cosmetics”. Post-consultation with a dermatologist, she realised how chemicals and other ingredients used in production of soaps and shampoos was harming her skin.
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Pune: Fed up with skin rashes and dry skin issues, digital creator Akshata Kadam (21) tried unsuccessfully many conventional cosmetic brand soaps and shampoos.
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